What is Adwords ?

AdWords is Google's Pay-Per-Click (PPC) program that allows advertisers to create ads and have them displayed on Google SERPs when corresponding keywords are entered by a user.

Google AdWords also integrates with Google affiliate websites through its Google AdSense program. AdWords sponsored listings are also being shown on Google's partner sites.Google Adwords is the brand name for Google's popular pay per click(PPC) advertising.Advertisers pay to create their ads with Google AdWords.

AdWords takes clickthrough rate into consideration in addition to advertiser's bid to determine the ads relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.

Google AdWords™ is a cost-per-click (CPC) based text advertising. You pay only when users click on your ad. It has features that allow you to control your costs by setting a daily budget for what you are willing to spend per day.It is perceived as the best value Pay Per Click on the market, allowing low start up costs and many features to allow maximisation of budget spend.

You can use AdWords to bring targeted traffic to your web site by creating ads and choosing keywords related to your business. AdWords will then place your ad on Google when people search for your specified keywords all across the internet. AdWords is a pay-per-click(PPC) system so you only pay when AdWords brings targeted users to your web site.

The AdWords pay-per-click system is very flexible because you can spend as little or as much money based on your advertising budget, while still creating an effective campaign that brings visitors who are already interested in your product or service. You can set the maximum amount you are willing to pay per click, as well as the maximum amount you want to spend every day.

AdWords allows you to set up your targeted language and country, and will even allow you to choose a specific location that you are targeting. This means you could only advertise to people who are physically near your business, or people who are on Google Maps looking at maps near your business.